Beyond Extreme Couponing 

Remember the days of digging through newspapers, clipping hundreds of coupons, organizing them into color-coded binders, and planning hours-long shopping trips — all to save a few bucks on groceries and household items? It took serious commitment. You had to scout out the best deals, match them to store sales, track expiration dates, and hope the store even allowed you to use multiple coupons in one transaction. For many, it felt like a full-time job. (If you’re too young to remember this era of couponing — consider yourself lucky!) 

Now imagine reaping all those savings automatically — without the scissors, stress, or stockpiles of cereal in your garage. 

Welcome to Extreme Stacking with BenefitHub.  

What is Extreme Couponing? 

Back in the early 2000s-2010, extreme couponing became a popular way of shopping for groceries on a budget. It was so widely popular that it even produced a TV show called Extreme Couponing. Most couponers spent hours looking through newspapers, searching for the right coupons, clipping them, and organizing them into their coupon binders. You had to figure out how to match the coupons to store sales and hope that they were stackable. You had to keep track of expiration dates, and these coupons were often limited to grocery and household goods.  

What is Extreme Stacking? 

With the cost of food continuing to rise — grocery prices are expected to increase by 2.2% in 2025 alone — it’s no wonder shoppers are looking for new ways to stretch their dollars (1). That’s where BenefitHub comes in. Using your BenefitHub platform, members can stack savings by combining discounts, gift cards, and cash back. For example, BenefitHub member Lisa has been wanting to buy an espresso machine. Through the discount marketplace she can save 20% with a discount code and get 6% cash back within the portal. Next, she decides to buy a ski coat for her upcoming trip. Through the discount marketplace she sees she can purchase a Columbia gift card for 10% off, use a discount code to save up to 60% off, and get 8% cash back. Instead of just groceries now you can save more on everyday items, like travel, tickets, clothing and more. It’s smarter, easier, and broader. 

Extreme Couponing VS Extreme Stacking - chart

  

Making It Real with BenefitHub 

Today, over 70% of all coupon redemptions in the U.S. happen digitally — showing how consumers are shifting to faster, easier savings platforms like BenefitHub (2). BenefitHub makes Extreme Stacking not just possible, but simple. Instead of bouncing between apps and sites, you can find everything in one place—exclusive discounts, promo codes, cash back offers, and discounted gift cards. Want to book a vacation, upgrade your laptop, or buy everyday essentials? BenefitHub lets you stack savings by combining cashback with limited-time deals, gift card discounts, and credit card rewards.  

Coupon redemptions-1

 

Final Thoughts 

Extreme Stacking offers a modern, efficient alternative to traditional couponing. One that delivers greater savings with far less effort. With BenefitHub, users can take advantage of layered discounts, cashback rewards, and exclusive gift card deals all in one place. Whether you're booking travel, shopping for seasonal clothing, or upgrading your home tech, BenefitHub empowers you to maximize every dollar. It's a smarter, more strategic way to save and designed for today’s busy lifestyle and broader purchasing needs. 

Sources:  

  1. USDA, Food Price Outlook - Summary Findings
  2. Statista, Digital coupons and deals in the United States 

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